As reported by Bisnis Indonesia, a investor which named PT Suryainti Permata, has invested their IDR 1 trillion (US$ 100 Million) to build “The Rich Prada”, the greatest resort include a 5000 square meter spa. This prestige project, will built in 20-hectare site near Uluwatu in South of Bali. As reported, the land is being supplied by PT Pecatu Graha who known as owner of ‘Dreamland’ area, and PT Suryainti is only involved in build the hotel.

This project will propose to build 900 rooms which will managed by The Rich Prada, an international hotel management. The president director of Suryainti admitted that this project will represent the last major hotel development in Bali, where the local governments will be curtail new hotel development in Bali.

Agree or disagree, this project will invite  pro and anti attitude of Bali society, where former and current Governors supported to refusal for any business development in Uluwatu, especially near holy temple of Uluwatu.

Bad service or not appropriate with their classification also may be made hotel rate lower than the standard. If any hotels like that, it might be they have something wrong on their service or management, and they have to decrease their classification, said Perry Markus – a Accessor Head Team of Hotel Classification.

Even many hotels use lower rates than standard, there’s a five star resort in Nusa Dua applied rate higher than standard. For example, St. Regis Villa is one of hotels that have high rate, rate for night could be USD 12.000 in that hotel. But, i think it worth with their services to their guests.

In my opinion, this strategy also applied by many hotel sales and marketing as we known, the competition in Bali accommodation is hard right now.